Tonic Toronto is anchored by a cover story on a prominent Torontonian and their health, wellness or green living story. Find out about Q107’s Maureen Holloway and her successful battle over cancer; Jann Arden will tell you about her astounding weight loss in advance of her upcoming tour; Learn why Barenaked Ladies’ Steven Page cares so much about the environment.
Get Fit by Tonya Rouse— Former National Team Triathlete and host of CP24’s “Perfect Fit” will provide Tonic’s readers with all the fitness news they can use; from work-out tips to in depth round-table style Q & A’s with guest experts.
Elixir by Dr. Joey Shulman – Nutritionist, Author, Lecturer and Television personality, Dr. Joey will provide her perspective on nutrition; from food trends to healthy kids’ diet.
Secret Ingredient– Each month you’ll find out about the hottest healthy foods from around the world and a famous local chef will share a recipe that best showcases the ingredient.
Eden- Concerned readers want to know how to keep their homes and work environments green. Tonic will tell them about the fuel efficient furnaces, chemical free lawn care and the newest products in the market.
Tonic Tried-Did you ever wonder if the supplement you’ve heard about really works? Tonic Toronto gets to the bottom of the issue each month; providing a first hand account by local fitness experts and health practitioners.
A roster of experts, like Naturopaths Daria Love and Linda Woolven, will tell you about the health and wellness issues that get them excited, from their perspective.
Find out from an actuary precisely how many minutes last night’s 10k jog added to your life. A tax expert will tell you the top 5 Green Tax Deductions. A headhunter will rate the greenest workplaces in the city. And a contortionist will tell you how to get all bent out of shape.
Tonic Toronto is one of a kind. We are the only health, wellness and green living magazine in Toronto that is delivered right to the home. Be in the kitchens and family rooms of readers who care about and discuss fitness, wellbeing, environmental issues, and they will surely care about your products and services too. 25,000 copies of Tonic Toronto are distributed free to subscribers of the Globe and Mail across the city. Globe and Mail readers are overwhelmingly affluent, educated, professional and health-conscious:
In comparison to the average Torontonian, Globe and Mail readers: Are 2 times more likely to have a university degree and 2.5 times more likely to have a postgraduate degree; And have, on average, 44% higher personal income and 30.9% higher household income;
86% of Globe and Mail readers are Managers, Professionals and Senior Management, and 82.7% of readers own their own home.
69.6% of Globe and Mail readers are married or living with someone else and 36.4% of the Globe and Mail readers are living with kids.
An additional 10,000 copies of Tonic Toronto Magazine are distributed for free at more than 100 better health food stores, yoga studios and fitness clubs throughout the city.
Health, Wellness and Green Living are emerging as mainstream issues. We are all concerned about living longer, living better and a livable future. Tonic Toronto Magazine is my effort to address these issues on a local level, where it affects us the most; in our homes, schools and workplaces. Let Tonic Toronto give you the facts, but more importantly let us tell you about the people; their fitness, their environment and their well-being stories.
Jamie Bussin - Publisher
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